Evergreen Solar, Inc. will use Intersolar, one of the world’s largest solar trade shows, to roll out its new brand campaign. A new theme, “More Electricity, Less Impact” will be featured in all Evergreen Solar advertising and promotional material to help bring the positioning to life. Evergreen Solar’s new positioning calls attention to the company’s promise to provide panels that not only perform well in the lab or on a spec sheet but deliver more electricity in the real world, while high...